Sales Promotion And Marketing Promotion - 784 Words

Sales promotion consists of all other marketing activities except for personal selling, advertising and public relations. It can be defined as short term use of incentives and other promotional activities that stimulate the customer to buy a particular product. Sales promotion is generally used for a pre-determined specific time in order to increase market demand and boost sales. Sales promotion is comparatively cheaper to advertising. Sales promotion is very useful because of the following reasons: †¢ It has a short and immediate effect on sale. †¢ Sales promotion can lead to effective stock clearance †¢ Sales promotion techniques can be used to induce customers as well as distribution channels †¢ Sales promotion also helps in winning over other competitive products in the market. Sales promotion is generally targeted towards to different market. A) Trade Sales Promotion- Trade sales promotion is generally targeted towards wholesalers and retailers. Tools for Trade Sales Promotion †¢ Trade allowance: A trade allowance can be defined as a kind of price reduction that is offered to the members of the marketing channel like wholesalers and retailers. Example: Fry’s electronics could earn a special discount for running its own promotion for Lenovo Laptops. †¢ Push Money: In this case, intermediaries generally receive push money as a bonus for pushing the manufactures product through the distribution channel. It is often directed towards the retailer’s sales. Example: WebsiteShow MoreRelatedMarketing Promotion : Sales Promotion2118 Words   |  9 PagesPromotion: Sales Promotion: 1. We will use free samples to give people a chance to try the product. We will send free sample to retail stores and supermarkets. They can have a section for Nestle to help people if they need assistance. 2. We will make the combo. The combo is water, chocolate and ice cream. Sometimes elderly have a desire for something sweet but because they are health conscious our modified product is healthy. This way the customer and consumers are happy and satisfied. 3. We willRead MoreMarketing Analysis : Sales Promotions951 Words   |  4 Pagesthe role and sales in a specific company, markets must come up with a successful sales force structure that will allowing their business to maintain long-term relationships with customers as well as increase their sales to different companies to attract more customers. There are many different types of companies that are working to expand their sales and reach a larger amount of customers every day in the business world. Therefore, these companies must come up with an effective sales force structureRead MorePricing Between Marketing And Sales Promotion2511 Words   |  11 Pagesrelation to sales promotion, pricing strategies, common pricing mistakes †¢ It takes about 30 minutes to complete the course †¢ Transcript and keyboard shortcuts are available †¢ Course completion confirmation from the SBA Course Objectives After completing this course, you will be able to: †¢ Define pricing †¢ Explain how costs affect pricing †¢ Describe pricing as a component of the marketing mix †¢ Identify pricing objectives †¢ Describe pricing strategies in relation to sales promotion †¢ Explain theRead MorePromotional Mix : Marketing And Sales Promotion2342 Words   |  10 Pagesselling, public relations, sponsorships, direct marketing and sales promotion. Advertising is the promotion of a product or service that attracts the public’s attention. Examples of advertising include billboards, newspapers, leaflets, magazines, social media etc. Personal selling is when businesses persuade customers to purchase a particular product through their employees. This is usually achieved by providing excellent customer service. Sales promotion is the attraction of customers by using specialRead MoreSales Promotion Tools Are The Lifeblood Of Marketing Products1252 Words   |  6 PagesSales promotion tools are the lifeblood of marketing products/services to consumers. Without them, people would not be as likely to purchase every new fad that comes their way, and corporations would be wasting their money on products people were nervous to buy. For example, if you were used to using one particular type of cat food because you know your cat enjoys eating it, how likely would you be to switch the food? Probably not very likely, due to the fact that you had already looked at theRead MoreMarketing Principles: Personal Selling and Sales Promotion8833 Words   |  36 Pagesï » ¿Principles of Marketing, 14e (Kotler) Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? A) personal selling B) advertising C) e-commerce D) publicity E) public relations Answer: A Diff: 1 Page Ref: 464 Skill: Concept Objective: 16-1 2) A ________ is an individual acting on behalf of a company who performs one or more of the following activities:Read MoreINTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS7568 Words   |  31 PagesCHAPTER 13 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or servicesRead MoreIntegrated Marketing Communications1456 Words   |  6 PagesIntroduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimalRead MoreEssay on Sales Promotion Techniques669 Words   |  3 PagesSales Promotion Techniques 1 Marketing firms use sales promotions every day, but different companies use different techniques. According to Axia College Week Seven Supplement (2008), advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change, advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals,Read MoreThe Marketing Of Marketing Mix1340 Words   |  6 Pagesof the P’s of 4P’s in marketing mix. Promotional mix consists of A ) Personal Selling In Personal selling communication is happening on one to one with seller and customer. It is considered to be one of the most expensive form of promotion . The seller uses their appearance and product knowledge to sell the product. Examples of Personal selling - Personal Meetings , telemarketing etc. customer. Personal selling is belongs to advertising and sales promotion. Personal selling is the